How to promote the group? What do marketing experts say about this?

How to promote a music group? It is actually very, very simple to unleash a band, moreover, it is a terribly exciting activity. You will need ingenuity, self-confidence and a small initial capital. Before you start a PR group, you need to determine your potential target audience. This is the first thing a producer should focus on.

The next step will be the correct positioning of the product, in this case the commercial performances of the musical group and the products of its creativity. Positioning is a series of strategic actions and measures aimed at creating the right image and conquering human consciousness.

Surprisingly, according to the laws of marketing, the promotion of a musical group does not begin with the repertoire, but with what is considered to be secondary: the creative name of the team, with the creation of a personalized logo and a general photo of the group.

These are the three things that should be stored in the memory of people even before the group appears on a large or small stage. All this needs to be done at the initial, or rather, preparatory stage of PR, because we aim to promote the brand, and for this it should already exist, even in the embryonic state.

The main directions of PR:

• The first thing that is done during the unwinding of a musical group is the recording of the first disc, which is further distributed: it is sent to various radio stations, nightclubs, discos, recording studios and performing festivals.
• organizing small concerts in clubs or in other public places, performing at various open-air music festivals. At such events, the novice group is the easiest to find their first fans.
• for the beginning group, there is nothing better than the promotion, speaking "on the warm-up" with famous performers. Many star teams began their careers with such performances, and they by their example confirmed the exceptional effectiveness of this method.
• production of a set of materials that will be distributed by promoters: flyers, flyers and posters with upcoming performances. The information part of this method can also include the creation of a personal site. Just keep in mind that the quality of the interface on the sites of music groups plays a huge role - it should not be trivial, but it should not be deterred by its excessive extravagance.
• placement of audio recordings and interesting texts, as well as information about the activities of the team in social networks - in their own and others' groups. Position yourself as already accomplished musicians - do not spam, but do not leave your potential fans for long without a “dose of your creativity”.

Group advertising policy

How to promote the group so that it is effective, but also economical? This is the question many beginner producers ask - and they find the most interesting solutions: there are many ways to spin a band without special financial investments.

1. Distributing flyers is a low-cost option, but not guaranteeing an effective result.
2. Social networks are one of the most popular ways of free advertising on the Internet, allowing you to win listeners without money.
3. Outdoor advertising is an effective advertising method, but not cheap. An alternative way is to distribute music posters and posters on the walls of buildings, houses, vehicles and other easily accessible free places.
4. Advertising on clothes is a new direction in the advertising industry. The production of advertising symbols on clothes carries with it a stable profitability and many advantages: the durability of the advertising material itself, its constant movement, practicality.

Summing up all that has been said about how to promote a group of beginning musicians, we can conclude that there are quite a few effective ways of promotion and they are constantly being updated - you need to follow the updates in such cases. Best of all, if among the members of the group one person will purposefully engage in (produce) the production work. His task is to think out the strategy of group advancement from and to (decide which way, when and where to use, and how much money to spend on it).